Nike / Foot Locker » Spotlight

"Spotlight," a series of vignettes for Nike / Foot Locker, stars a runner in fierce pursuit of the spotlight. Striving to achieve greatness, our hero runs while the city sleeps. No matter what obstacles life throws in his path, he never slows down in his pursuit.

Directing team Mixtape Club created a dark, atmospheric, and angular city for the chase, integrating digital matte paintings, 3D environments, and hand-drawn character animation.

watch "Choices"
watch "Obstacles"
watch "Skyline"
watch "Mother Nature"
watch the Director's Cut'

Screenshots

Credits

Director Mixtape Club
Agency Nitro Group
Executive Producer Michael Feder
Producer Greg Bedard
Designer Tavet Gillson
Character Designer Nathaniel Pollard
Character Animators Masako Miyazaki, Efrain Cintron, Mark Pecoraro, Simon Ampel
Animators Tavet Gillson, Arthur Hur, Will Decker
3D Erwin Riau
Editor Joe Suslak
Director's Cut Music Huma Huma

For Nitro Group

ECD Doug Spitzer
CD/Art Director Scott Higgins
CD/Copywriter Chris McMurtrey
Executive Producer Andy Wilcox
Producer Erika Best
Music Pull
Mixer Sound Lounge/Philip Loeb